dotfly's Avatar Added to dotfly's portfolio on December 13, 2011
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Item Description: dotfly donated 2.000 Euros to a good cause. In its xmas fundraising campaign, web visitors decided, who receives the money. The three organizations included in the action were \"Born Free\", \"Animals\' Angels\" and \"Doctors without borders\". Visitors could select their christmas bauble design, add a personal message and share the campaign on twitter, facebook or via e-mail. For every bauble, 5 Euros were given to the chosen organization. An e-mail verification was used in order to curb abuse (duplicate entries). No marketing / newsletter measures were connected to e-mail registration. The campaign spread rapidly and all 400 baubles were allocated within 3 days. dotfly is very pleased with the acceptance and participation of the campaign and is looking forward to many more social media campaigns. Of course, we are also encouraged to continue our tradition of supporting good causes (also see our website

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